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"• Unique omni-channel and WiFi-based tracking- and selling-tool for stationary retailers to measure and analyze customer behavior and customer journey at the PoS • USPs in data interpretation (business intelligence, data mining, data science), high-performance output and intuitive application • No concerns regarding data protection • Market volume solely in Germany EUR 12.6 billion • Experienced management team in multimedia and retail/e-commerce with strong track-record in retail, CRM, digital product management and go-to-market • Long-standing IT, sales and marketing experience within the retail segment • Time to market 2 - 3 months from funding • Completion of prototype by end of May 2014; currently running a pilot phase with two already agreed test clients • Break-even in the 2nd year of business • Funding of up to EUR 2.0 million until Q4/2014; thereof at least EUR 1.5 million by equity investor (tranches possible)..."

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