E-commerce for lights
E- Commerce für Lampen B2C MultichannelThe company, which has been established and growing steadily for over 14 years, specialises in online sales of lamps and lights, primarily for the end customer market.
It also has a bricks-and-mortar business with qualified lighting planning and advice. The share of sales here is around 5% in 2023 and can be scaled up considerably if required.
The company sells internationally and has 8 VAT IDs and a very stable tax administration for all countries. The focus here is on Germany, France, Italy, Austria, Switzerland and Spain.
Thanks to the fully automated multichannel connection, several platforms can be easily connected and managed. The sales focus is on Amazon with around 50%, the company's own webshop with 20% (currently growing strongly), Otto, Home24 and Ebay. In addition, more than 10 other platforms are connected nationally and internationally.
Thanks to a very strong own-brand strategy, 3 brands are protected by EU-wide patents, there are few problems with price wars or buybox placements.
Goods are procured via the company's own import structure, which covers around 55% of current sales. The remaining turnover is covered by a close supplier relationship with flexible and partly customised suppliers from Eastern and Southern Europe.
The company specialises in developing and occupying specific niches. As a result, there are hardly any disputes in an area that is fiercely contested by resellers of foreign brands.
The company has its own warehouse at a rented location that it has occupied for many years. The focus is on the storage, management and dispatch of the company's own top sellers by its own warehouse staff. Furthermore, the Amazon FBA warehouse is used for top sellers running there.
Most of the 22 employees have been with the company for a long time, in many cases for over 5 years. Despite this, the team is young (under 35 years old on average) and very well qualified. The processes and organisation are designed for processing large volumes of data in terms of orders (80,000 per year), purchase orders, product data (17,000) and statistics thanks to a very high degree of automation and controlling. The degree of digitalisation is very high.
The working methods of the current employees can be rated as very autonomous and independent. A second management level exists.
For the past two years, all processes have been consistently analysed and optimised according to lean principles, which are supported by an external service provider.
Overview of figures:
Turnover 2022: EUR 3,989 thousand
EBIT 2kEUR
Turnover 2023: 4,026 KEUR
EBIT 2KEUR
Expected turnover 2024 with current market situation: EUR 4,250 thousand
Expected EBIT: 450 kEUR
Structural measures taken in recent years have resulted in major savings and a more effective structure from mid-2022, which will have a significant impact in subsequent years.
A strategic buyer / partner is being sought (up to 100% of the GmbH shares can be acquired) in order to further scale the future business model.
Sector
Legal form
Staff
Turnover class

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