ID: 26108
Offer Buy or Sell a Business for sale
Online Comparison Platform
Online-Vergleichsplattform
For sale: A 4-year-old comparison platform specializing in financial products, that has generated 1.5m€ in profit since its start in 2021 and an average monthly profit of €47,000 between January 2024 and February 2025.
Key Highlights:
- On the platform, users can compare and apply for financial products such as credit cards and personal loans.
- The monetization strategy revolves around affiliate sales, with long-standing affiliate partnerships with major product providers
- Active in multiple European markets
- Primary traffic sources: Google Ads, TikTok Ads, Meta Ads, Snapchat Ads.
- Additional traffic from organic sources, including a newsletter and brand traffic.
- Proprietary lead scoring technology enhances lead acceptance rates and ad ROI.
- Tech platform with A/B testing capabilities
- Operated by a single full-time employee.
- European brand registered with matching high-value domain
- Growth potential through new traffic sources, product categories, and geographical expansion.
Operations:
- Fully digital platform with no physical operations or customer support required.
- One FTE manages ad performance, creates video creatives with external agencies and tools, and maintains relationships with product providers and ad networks.
- Access to dozens of products per category through direct affiliate relationships and networks.
- Founders were able to run this platform while earning salaries and profits, allowing them to focus on new ventures.
Opportunities:
- Expand into new product categories (e.g., brokerage), additional traffic sources (e.g., Google AdWords, Snapchat, YouTube Ads), and new markets (e.g., Northern Europe, Eastern Europe, UK).
- Save costs through use of AI in marketing
Product Partners:
- Partnerships with diverse financial product providers to cover multiple customer segments.
- Direct relationships with key partners; the long tail is managed through affiliate networks.
- Premium payout rates negotiated with top product partners.
Technology:
- Proprietary Components include:
-- Comparison website - Frontend website with comparison pages and product pages
-- Product application funnel - Frontend website with product application funnel with cross-, up- and downsells
-- Lead processing engine - Scores leads and forwards them to partners. API integrations with key partners allow instant feedback to users
-- Dashboard & monitoring tools - Ad and ROI monitoring
-- A/B testing tool - test changes anywhere in the product and track main KPIs
- Proprietary components are hosted on Google Cloud
Reason for sale:
- The founders are shifting focus to a new business.
- Founders are prepared to support during transition period for a smooth handover
Key Highlights:
- On the platform, users can compare and apply for financial products such as credit cards and personal loans.
- The monetization strategy revolves around affiliate sales, with long-standing affiliate partnerships with major product providers
- Active in multiple European markets
- Primary traffic sources: Google Ads, TikTok Ads, Meta Ads, Snapchat Ads.
- Additional traffic from organic sources, including a newsletter and brand traffic.
- Proprietary lead scoring technology enhances lead acceptance rates and ad ROI.
- Tech platform with A/B testing capabilities
- Operated by a single full-time employee.
- European brand registered with matching high-value domain
- Growth potential through new traffic sources, product categories, and geographical expansion.
Operations:
- Fully digital platform with no physical operations or customer support required.
- One FTE manages ad performance, creates video creatives with external agencies and tools, and maintains relationships with product providers and ad networks.
- Access to dozens of products per category through direct affiliate relationships and networks.
- Founders were able to run this platform while earning salaries and profits, allowing them to focus on new ventures.
Opportunities:
- Expand into new product categories (e.g., brokerage), additional traffic sources (e.g., Google AdWords, Snapchat, YouTube Ads), and new markets (e.g., Northern Europe, Eastern Europe, UK).
- Save costs through use of AI in marketing
Product Partners:
- Partnerships with diverse financial product providers to cover multiple customer segments.
- Direct relationships with key partners; the long tail is managed through affiliate networks.
- Premium payout rates negotiated with top product partners.
Technology:
- Proprietary Components include:
-- Comparison website - Frontend website with comparison pages and product pages
-- Product application funnel - Frontend website with product application funnel with cross-, up- and downsells
-- Lead processing engine - Scores leads and forwards them to partners. API integrations with key partners allow instant feedback to users
-- Dashboard & monitoring tools - Ad and ROI monitoring
-- A/B testing tool - test changes anywhere in the product and track main KPIs
- Proprietary components are hosted on Google Cloud
Reason for sale:
- The founders are shifting focus to a new business.
- Founders are prepared to support during transition period for a smooth handover
Sector
Region
Entry
Legal form
Staff
Turnover class
Year of establishment
Investment volume €(EUR)
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