The company was founded in April as a corporation with the purpose of offering e-cigarettes and e-liquids in online retail and retail. The company has established itself with its own brand in the market and grows annually by 20-40% and generates profits. The profit margin is around 40%. Today, the company has approximately 4,500 registered customers and more than 130 Edeka stores offering e-liquids and e-cigarettes of its own brand. The company today employs a $ 450 mini-job force and a sales representative in the Midi job. Mainly the business is run by the three partners who do this as a sideline. The company is expected to be sold as the company has now reached a size that needs to be managed by a full time employee. The stock worth around € 36,000 (purchase price valuation) is included in the sale price.