m revenue and profitability

Net sales TTM12: 41.000€

Net profit TTM12: 18.000€.

Margin in % TTM12: 43 %.

Indicative price expectation: Highest bidder

Article, SKU, EAN

This business has been successfully operating in e-commerce with its own brand since . This business has been successful in e-commerce with its own brand since . Product level margin has been 43% in the most recent 12 months. The products are currently listed on a marketplace in Germany. Parallel to the marketplace in Germany, the company also operates its own web store and a seller account on an auction platform. After years of growth, this company has not been able to make up for slight sales losses in related 2020. Due to the lean structures of the company, the already extraordinary profitability could even be expanded in 2020 and 2021. This private label has an active fan community that is constantly growing. It is expected that after the end of the , demand for the products of this business will increase again.

The product pages are achieving conversion rates of approximately 22%. The current return rate is about 0.5%. The FBA uses pick and pack.

The expected recovery of sales in Germany as well as the expansion to other marketplaces has the potential for a significant increase in sales from the current level. The acquisition of this listing can be done as an asset deal. The acquisition of this FBA is ideal as a portfolio addition or expansion to a larger organization or for a starter in the FBA space.

Owner, Conversion, Marketing.

This store is unrivaled because its products are unique in this type and quality. The products are "Choice" items. The unique selling proposition of this company is based in part on the software and control of the electronics that it develops itself. The owner is unrivaled because his products are unique in this type and quality. The products are "Choice" items. The unique selling proposition of this company is based, among other things, on the self-developed software and control of the electronics. The existing software was written by the owner himself, who is experienced in programming. In the case of a sale, the source code is also made available. The own brand is well known in the market and has a lively fan community. With a sales recovery, the sales level of the previous years can be reached again in Germany. This company has additional growth potential in other international marketplaces in the EU as well as in the USA.

The business has reliable supplier relationships that can be further scaled. The owner has outsourced all manufacturing and logistics processes and are recorded as costs. The founder runs this business part-time and spends about five hours per week on it. So far, the owner has not sought international expansion because he does not want to tackle the WEEE labeling of his electrical goods outside of Germany. The products and the brand are suitable for expansion in the EU and USA after successful national WEEE certifications.

Possible internationalization

So far, this FBA is active on marketplaces in DACH. In addition, the owner operates its own web store. The expansion to other marketplaces has the potential to significantly increase sales starting from the current level. For internationalization, the future owner needs national WEEE labels for the individual target markets.